When using the ‘own domain’ upgrade, our customer websites enjoy excellent performance on all of the major search engines, including Google, Bing (MSN) and Yahoo.
It is a good idea to plan and build your website around your preferred keywords.
From the point at which your website actually appears on search engines, it can take some time before you build up a strong presence on the free search engine listings – normally weeks/months, and even years.
You can greatly improve your search engine prospects by swapping links with other websites of a similar theme to yours. Also consider adding your site to free website directories which provide a link back to your site.
It only works when a website creates a hyperlink back to your website. Ideally, the link itself should contain keywords related to your website.
You should think about good quality relevant links, from websites about:
...because this is about quality – and not the number of links back. For example, a link from a sports site might actually do more harm than good.
If you add more website content as individual (photo or video) gallery items, it will help your search engine performance in the long term – if you are using the 'own domain' upgrade. Put different information into each gallery item title. As such, every gallery item can represent a separate web page on a search engine index and it will widen the appeal of your site.
Also, it is very helpful to cross-link your website with keyword hyperlinks – if you are using the 'own domain' upgrade.
'Think local' and consider how people actually use search engines. For example, if you go to Google and search for 'driving lessons', then Google will return around 10 million web pages.
Now, if you search for 'driving lessons brighton', notice how Google will return around half a million web pages.
Now, if you search for 'driving lessons woodingdean female instructor' (Woodingdean is on the outskirts of Brighton), notice how Google will return around 1 thousand web pages.
When people/customers search for a local service, they tend to use geographical keywords alongside the service they wish to find.
For the best results, you should optimise your website for your local area. You can do this by carefully adding keywords to your website for your local towns and villages. This technique is often described as Geo SEO.
If your internet presence is not optimised for your local area, when it comes to search engine performance, you might discover that your website is already in the wilderness.
The key to success is not to over-do it. Just describe what you do in plain English and do not try to overload your website with keywords, including geographical keywords or any other type of words.
If your site is overloaded with keywords, this will be seen as 'keyword stuffing' and your website will be identified as trying to gain an unfair advantage. When this happens, your search engine ranking is likely to be downgraded.
The new Google toolbar is really handy for SEO. For example, if you enter the words 'driver training', it will instantly show you the most popular search terms e.g.
The most important advice we can give you is do not try to over-do it. Just describe what you do in plain English and do not try to overload your website with keywords.
And finally, if you already have your own driving instructor website which was designed, built and hosted by another web hosting service provider, you can submit your website to our driving school directory free of charge, through our link exchange programme.
This is an opportunity to increase your performance in the search engine rankings. By trading links, we can mutually benefit by increasing our ranking in search engine indexes.
For more details, please see the driving school website directory.